Sample development of an idea:

1. • Idea – if it is just at the idea stage, we proceed with brand creation.
   

2. • If some action has already been taken, we do the following:
   

3. • Analysis – verification of current status of the market and the business (if it exists)
   

4. • Concept – general recommendations regarding ways of improving the situation
   

5. • Plan – a detailed action plan containing descriptions of each step
   

6. • Implementation – making the plan a reality

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