Complex brand creation and implementation 

Sample brand-creation process:

  1. Start – establishing goals, limitations, assets, wishes

  2. Idea – comes from a client or is newly created

  3. Story – what is good in this idea and what makes it unique

  4. Justification – verification of likelihood of reaching the goal

  5. Concept – general view of the project

  6. Creation – the visible part of the business

  7. Details – all those small things that enable success

  8. Production – preparation of everything that is needed

  9. Check – pre-launch control of all the elements