Sample brand-creation process:
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• Start – establishing goals, limitations, assets, wishes
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• Idea – comes from a client or is newly created
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• Story – what is good in this idea and what makes it unique
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• Justification – verification of likelihood of reaching the goal
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• Concept – general view of the project
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• Creation – the visible part of the business
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• Details – all those small things that enable success
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• Production – preparation of everything that is needed
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• Check – pre-launch control of all the elements