Strategic analysis of the entity and its surrounding 
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Sample analysis:

  1. Out – analysis of the market (competition, clients, legal framework, threats and opportunities)

  2. In – research within the company (resources, people, processes, strengths, weaknesses)

  3. Conclusions – complete summary of findings and list of proposals for action based on 3COMP

  4. Monitoring progress - masuring results of taken actions

  5. Adjustments - finetunning of recomendations

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